Seedtags Villalobos Takes CTV Ad Outlook Forward Beet.TV [Video]

LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication.

But it’s about more than that, too.

In this video interview with Beet.TV, Mike Villalobos, VP of Strategy, NA, Seedtag, explains his vision.

Seedtag in 2014 was co-founded by Jorge Poyatos and Albert Nieto, two former Google employees, in Madrid, Spain.

The company has an artificial intelligence platform called “Liz” for audience targeting based on contextual signals.

“We help monetize publishers in a way that’s a little bit different… it’s fully clickless, but also goes beyond the IAB taxonomy to help monetization for publishers,” Villalobos explains.

The idea goes, by delivering highly targeted advertising without relying on clicks, it respects user experience and engagement.

Villalobos envisions a more refined approach to CTV advertising, where the focus shifts from pure reach to the effectiveness and integration within a broader campaign strategy.

“It’s really understanding that we’re …