Seedtag Launches Contextual TV for CTV Advertisers Beet.TV [Video]

Contextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands can target these audiences through demand-side platforms including The Trade Desk and Google’s DV360, according to an announcement.

In this interview at the Beet Retreat San Juan, Lora Feinman, Seedtag’s head of sales, discusses the significance of contextual advertising, or placing ads within content that’s relevant to a brand and its target audience. Contextual advertising is a key strategy in grappling with what marketers call a loss of signal, or the diminished ability to gather insights about people’s exposure to advertising and their intentions to buy a product.

“Contextual advertising will revolutionize how we approach many channels due to its ability to understand digital environments as well as cater to user interests,” Feinman said to Beet.TV contributor Rob Williams.

Automated content recognition, a technology that identifies …