Secrets Learned For Towing Campaigns In Google Ads – After Managing 17+ Accounts [Video]

In any emergency type service like towing, urgent care or emergency plumbing, generating leads in Google Ads campaigns is typically not an issue. The problem lies in getting QUALITY leads.

In my experience managing many towing accounts, conversion rates tend to be very high for towing campaigns around around 20-30% versus an average of 5-10% on most other Google Ads campaigns.

BUT – since searchers are quick to click on your ad and quick to call, the issue tends to be lead quality. Most towing advertisers in Google Ads complain of the following:

• “Where’s my car?” calls – people looking for their impounded car
• Callers searching for and looking for competitors
• Call for car makes (Toyata, Jeep, etc), insurance companies, or roadside services like AAA

As with most Google Ads campaigns, you’ll never eliminate these lower quality calls ENTIRELY, but there are proven ways to slow them to a crawl which will allow your campaign budget to …