SaaS PPC Agency | Pay-Per-Click Advertising for Tech [Video]

Tips On PPC for SaaS Companies

To scale your user acquisition, advertising must be part of the marketing mix you employ. Advertising isn’t the only tactic, but a key strategy for growth.

Retargeting & The Buyer Journey

Few software buyers register for a trial or demo on the first exposure to the brand; and often require many touch points to become a paying user.

Understanding this journey from an external channel, to your site, into a trial and through the purchase conversion is imperative to developing a strategy that doesn’t rely on one touch point to produce results.

Focus on Buyer Pains

B2B SaaS buyers have specific pains that they are trying solve and need to not just find but clearly understand how your product can solve their pain in an elegant way.

Advertising strategies should understand the buyer personas and what drives them to ensure that advertising messages and landing pages both validate and convince SaaS prospects to move through the purchase journey.

Leverage …