Retargeting Customers with Branded Phrase Match | Amazon PPC in a Minute [Video]

Optimize your branded keyword campaigns using phrase match. This strategy is good for retargeting customers, especially when you’re unsure of all your branded keywords or if your brand doesn’t attract a lot of direct traffic. Leveraging phrase match for branded keywords can significantly lower your ACoS and boost return customer rates by ensuring your products appear at the top of the search when buyers come back to repurchase. This approach is invaluable for smaller brands seeking to capture repeat business without the full list of specific search terms customers use.