REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS Marketing Communication News [Video]

Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers love of their iconic ‘Diet Coke’ break and being unapologetically themselves.

The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, directed by award-winning Marie Schuller, which are now live across TV, VOD, OOH, cinema and online. The adverts follow Diet Coke fans as they navigate their everyday lives, and how they get to sip, savour and relish their beloved Diet Coke.

The first 30 second advert sees Gemma debuting a new style at the office and, as she starts off feeling a little unsure of her bold leopard print outfit choice when strutting across the office floor, her Diet Coke, and of course a new pair of leopard print boots to match her jacket, sees her truly embrace her own unique style. We also see within the 30-second advert a family game of hide and …