Prospects Are From Mars – Sticky Marketing Club [Video]

You’ll be well aware of the idea that men are from Mars and women are from Venus and of course, what sits behind that is if you want to communicate with men, you have to do it in a different way from when you are communicating with women. In this Vlog, Grant explains that this is true in business as well.

So, you’ll be well aware of the idea that men are from Mars and women are from Venus. And of course, what sits behind that is if you want to communicate with men, you have to do it in a different way from when you are communicating with women.

But this is true in business as well. Your prospects are from Mars and your existing customers are from Venus. And the problem is, businesses often talk to them both the same.

For example, a company where they’ll have a …