Privacy Sandbox: Google’s Feast or Fair Targeting Play? | What’s New? [Video]

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.

📣So what do you think? Is Google’s goal to corner the market on ad targeting or create the “Switzerland” of data exchanges? Let us know in the comments.

👀 Related: With First-Party Data, the Experience Is the Most Important Part –
https://contentmarketinginstitute.com/articles/data-privacy-value-exchange

⭐️Sources: https://contentmarketinginstitute.com/articles/google-removes-third-party-cookies/
https://www.theverge.com/2023/10/17/23921466/apple-ios-update-podcast-downloads-spotify-rogan-youtube
https://www.statista.com/statistics/610071/podcast-ad-spending-us/
https://www.statista.com/statistics/275806/programmatic-spending-worldwide/#:~:text=According%20to%20the%20latest%20estimates,reach%20779%20billion%20by%202028
https://blog.google/products/chrome/building-a-more-private-web/
https://www.cnbc.com/2021/06/24/google-pushes-back-deadline-to-deprecate-third-party-cookies-to-2023.html
https://www.cnbc.com/2022/07/27/google-delays-cookie-cutting-to-2024.html
https://contentmarketinginstitute.com/articles/google-experiment-cookie-less-future
https://privacysandbox.com/intl/en_us/news/protected-audience-api-our-new-name-for-fledge
https://iabtechlab.com/blog/explaining-the-privacy-sandbox-explainers/