Pinterest Acquires Video Creation and Editing App Vochi

Financial terms of the transaction were not disclosed.

Vochi will continue to be available as a standalone app, for now.

Pinterest head of creators engineering Bin Liu said in a blog post, “Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision. We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world.”

Vochi co-founder and CEO Ilya Lesun added, “The Vochi app gives creators the ability to apply high-quality effects based on computer vision on objects in a video instantly. These technologies are unique in the industry, and we’re excited to bring them to an even larger audience as a part of the Pinterest team.”

And …