People are only just realising there’s a smart reason why Starbucks always spell your name wrong – & it’s not by mistake [Video]

HAVE you ever have your name misspelled by a Starbucks barista?

Is your name Kate but you once were served an iced latte with ”Cate” written on the cup? Or perhaps you’re Leanne – but according to those working at Starbucks, you’re now Lee?

The marketing whizz revealed how the name misspelling game is actually a smart trickCredit: Getty

According to the pro, this move helps the business grow by free social media publicityCredit: TikTok/@brandon_.marketing

Brandon reckoned the idea was ‘gold’, as it’s totally free for themCredit: TikTok/@brandon_.marketing

Well, according to one business whizz Brandon (@brandon_.marketing), it’s not an honest error or the worker simply hearing your moniker wrong amongst all the noise in the background.

Turns out, the name misspelling is actually a part of their strategy to grow the business and get you, the customer, involved in the game, too, he claimed.

Taking to TikTok, Brandon explained how …

Tags Digital Marketing, Social Media Marketing