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Oreo’s Bad Santa; 10 Best TV Shows of the Decade: Thursday’s First Things First [Video]

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Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Why Is Oreo Making Santa Hate on Nana’s Cookie Recipe So Much?

We here at Adweek tend to focus our energy on highlighting all the great creative out there. But sometimes we’ll look at the pieces of work that leave us scratching our heads. Oreo’s latest Twitter campaign features a Santa who wants to avoid “sliding his sleigh into your DMs” and dunking on your Nana’s cookie recipe. Apparently in this universe, Santa only eats Oreos—and in the process thinks all other cookies are trash.

Watch it: Agencies editor Doug Zanger explains everywhere Oreo went wrong in this ad.

The 10 Best TV Shows of the Decade

After spotlighting the 10 best …

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