Optimizely Announces Live Integration with Writer | PR Newswire [Video]

Optimizely customers can easily access Writer’s enterprise-grade, industry-specific generative AI capabilities within the Optimizely Content Marketing Platform

, /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, has announced that a new product integration with Writer, the enterprise-focused generative AI platform, is now live. The integration comes after the official partnership announcement in October and equips the Optimizely Content Marketing Platform (CMP) with first-of-its-kind AI capabilities that enable joint customers to harness the power of industry-specific LLMs to develop content that is relevant, compliant, and consistent with their existing brand tone and voice, and highly tailored to industry audiences – further simplifying the entire content marketing lifecycle.

Writer’s integration into Optimizely One marks another milestone in the DXP provider’s commitment to investing in its own AI future, while still offering customers cutting-edge solutions in the moment. The integration will leverage the Palmyra, the Writer-built family of large language models, to enhance AI-powered content generation capabilities and chat features across …