Officials launch ‘Discover Baltimore County’ tourism initiative [VIDEO]

TOWSON, MD—Baltimore County officials on Tuesday unveiled Discover Baltimore County, a bold, comprehensive new branding and marketing initiative that aims to attract visitors and further establish the county as an unexpected destination for travelers.

“Located in the heart of Maryland, Baltimore County offers something for everyone, including miles of beautiful waterfront, rolling hills, vast swaths of farmland, and hundreds of miles of hiking and biking trails,” said Baltimore County Executive Johnny Olszewski. “Anytime is a great time to visit Baltimore County and explore our diverse communities, thriving dining scene, and wealth of activities — enjoying new experiences and creating lasting memories.”

Created in partnership, leading brand transformation agency Marriner Marketing utilized data and comprehensive market research — including engaging local stakeholders, interviewing past and potential visitors, and reviewing traveler sentiment and desires. As a result, Discover Baltimore Countyis focused on highlighting the County’s diverse assets and encouraging visitors to explore everything Baltimore County has to …