McDonalds Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors [Video]

Summer’s here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald’s wants to be a part of that, so it’s invented a picnic blanket complete with a QR code that you can scan to have the chain’s grub delivered to you, wherever that might be.

The McDelivery service is currently only available in Sweden, and the limited-edition blankets can only be won through McDonald Sweden’s social media channels, so they’re not actually for sale.

According to the company, this is how it works: after scanning the QR code on the blanket, your geographic location is sent to a delivery service of your choice (in Sweden, a handful of apps, including Uber Eats, work with McDelivery to process orders). Then the McDonald’s location closest to you prepares the order, and voilà … you’ve got yourself some fast-food on a blanket.

“We …

Tags Marketing Strategy, Online Marketing, Social Media Marketing