How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos

McDonald’s Canada Created a Series of Charming Ads About Why It Likes to Hire Friends [Video]

Categories
Online Marketing

Working alongside a friend can mean the difference between your job being a daily slog and the hours flying by. But in most cases, especially when it comes to service-industry jobs, you have to make friends on arrival rather than bringing them with you.

McDonald’s Canada, however, is encouraging friends to apply together. The brand says that young people are more likely to apply and stick with a job if they work with friends, and McDonald’s has even created the ability for online job seekers to apply alongside friends through an online job portal.

To help encourage more applications in this vein, the Canadian branch of the fast food giant has rolled out a series of ads featuring two goofy friends working side-by-side at a McDonald’s:

“One of the key benefits of working at a McDonald’s restaurant is the camaraderie among crew members,” says Antoinette Benoit, CMO of McDonald’s Canada. “With this …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads