Marketing for Youth in the Digital Age with Clint Runge

Join us for this riveting episode of the On Branding Podcast, where we delve into the enigmas of brand positioning with Clint Runge, a seasoned expert in youth culture and the mastermind behind Archrival. (https://archrival.com/)

00:00 Introduction and Guest Presentation
00:58 Understanding the Shift in Marketing to Young Adults
01:42 Redefining the Marketing Funnel
04:38 The Role of Lifestyle in Branding
05:57 Building Brand Communities
06:28 The Process of Making Brands Relevant
08:29 Emerging Trends in Youth Culture
11:40 Advice for Young Adults in Marketing and Branding
13:41 Closing Remarks and Contact Information

In this episode of the On Branding Podcast, host Arek welcomes special guest Clint Runge, the CEO and founder of Archrival, a youth culture agency.

Arek and Clint delve into the unique challenges and opportunities of marketing to younger audiences, how marketing strategies have evolved alongside rapid cultural shifts, and ways that brands can stay on top of trends without getting lost in them.

They also discuss how social media and brand communities have disrupted traditional marketing funnels, and Clint shares insights about his ‘gatekeeperless’ approach to branding and marketing.

With his rich experience working with world-renowned brands like Red Bull, Adidas, Google, and Starbucks, Clint provides valuable insights that marketers, branding professionals, and anyone interested in understanding the dynamics of contemporary marketing should consider.

Podcast Page:
https://www.ebaqdesign.com/podcast/marketing-digital-age

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