Making Sense of Video Marketing

Check out how we help brands make sense of video marketing: https://www.minivanproductions.com/reel?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=making_sense_of_video_marketing

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ICPs, OTT, ROI, Engagements, retargeting, pre-roll, bumper, CPM, CTA, CPI… woah. Plenty of lifestyle brands think video marketing takes too much time, energy, and resources – so they resort to creating just one great ad, that has no real chance of ROI and then they blame the medium.. It’s not the content that’s underperforming, it’s the strategy! There IS return on investment in video marketing, but prospects need to be shown the right content in the right space. Video strategy can totally feel overwhelming – there’s a lot going on! But spending time in strategy means spending less time worrying about not making any money.