LinkedIn Thought Leadership Ads Expanded #linkedinads [Video]

LinkedIn’s Thought Leader Ads now allow advertisers to sponsor content from any LinkedIn member, not just company employees.

This update broadens the range of content that can be sponsored, including customer testimonials, expert opinions, and industry insights.

Brands can search for individuals or specific posts to sponsor through the LinkedIn Campaign Manager.

Members are notified and can approve or deny sponsorship requests, aiming to enhance marketing credibility and authenticity by leveraging diverse voices.