Keeping It Real: Crafting a Brand That Feels Right with Preston Rutherford – Honest Ecommerce Ep 268 [Video]

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.
He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.
Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.

In This Conversation We Discuss:
[00:46] Intro
[01:32] Bringing retro & fun clothing back
[03:30] Filling a gap in the market
[04:24] Harnessing founders’ individual skill sets
[05:33] Assessing markers for full-time transition
[06:35] Using personal interactions promote Your brand
[08:19] Sparking genuine interest for the brand
[09:21] Recognizing external validation
[10:03] Creating a genuine brand image using UGC
[11:32] Staying true to vision amidst skepticism
[12:45] Episode sponsors
[16:58] Establishing brand presence through content
[18:59] Nurturing founder relationships & customer trust
[20:05] Building a positive association with customers
[20:53] Turning rough returns into smooth solutions
[22:31] Transforming Ecommerce solution ideas into action
[24:21] Solving problems without other expectations
[26:25] Helping entrepreneurs navigate brand building

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Proper length men’s shorts and custom-built-for-the-weekend apparel https://www.chubbiesshorts.com/
Returns management for Ecommerce brands https://www.loopreturns.com/
Follow Preston Rutherford https://www.linkedin.com/in/prestonr/
Schedule an intro call with one of our experts https://electriceye.io/connect
Book a demo today at https://www.intelligems.io/
Revolutionize your inventory and fulfillment process https://www.portless.com/

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