I’m a bit of a #SneakerHead and Nike got me thinking …
B2B or B2C, it’s all about connecting with humans.
Nike’s ‘Just Do It’ slogan goes beyond selling shoes; it motivates.
Whether you’re targeting 🎯 companies or consumers, your goal must be to reach people on a personal level—after all, people buy based on their emotions at any given time.
Tell your brand’s story, connect through genuine interactions, and focus on relationships, stories, and your why.
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