British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the “No Average Jack” campaign for N Brown’s menswear brand Jacamo. The campaign, which was negotiated by U.K. media agency the7stars, aims to celebrate “the stories of everyday lads.”

Through this partnership, LADbible will share social video content for Jacamo celebrating the stories of men with various passions and skills. The first video featured world panna (one-on-one soccer) champion Jack Downer, who teaches viewers how to perform a soccer ball trick in 60 seconds. Jacamo will provide style inspiration in each video.

“Our new partnership with LADbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes,” said Sarah Welsh, CEO of Retail at N Brown Group.

“As we entered 2023, we focused on resetting our marketing approach to …

Tags Online Marketing, SMM, Social Media Marketing