Influencer Marketing to Influence Search – with Maria White (SEOin2024) [Video]

Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search.

Discussion points include:
What does Influence Search mean?
Are you talking about using influencers to create quality and relevant content for your website?
How do you identify the influencers?
How do you persuade them to write for you?
Do you ask these influencers to talk to the press on your behalf?
What does success look like?
How do you measure the success of related social activity?

Read the full transcript of Maria’s interview at https://majestic.com/seo-in-2024/maria-white

Watch the original SEO in 2024 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta3VHazwE342NEVYRT7hGBAy

Watch more Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta1QMcze3CsbqB78JwGThB3F

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Timestamps:
00:00 Influencer marketing’s impact on SEO
04:14 Influencer marketing strategies for brands
08:34 Leveraging influencers for brand promotion
12:34 Influencer marketing effectiveness in various industries
16:22 SEO strategies for 2024