Impossible Foods Jumps on Tiny Food Trend to Tout Eco Creds [Video]

Fans of the tiny food trend will immediately recognize the drill: social media platforms like Instagram and TikTok are stuffed with diminutive dinners cooked and plated for their eye-candy entertainment value.

This particular meal comes from Impossible Foods, latching onto the internet obsession as the centerpiece of its Earth Day campaign. The work, from Deloitte Digital, aims to draw a straight line between the doll-sized dish and the brand’s light environmental footprint.

Several short teaser videos tout eco-friendly stats that say Impossible uses 92% less water, 96% less land and 91% less greenhouse gas emissions to produce than animal beef.

The addition of the Lilliputian hands—plastic props with a diverse range of skin tones—completes the picture. There’s also a hero video with the human influencer behind the Outdoor …