How Your Business Can Use Professional Explainer Videos To Increase Sales

Explainer videos can be a powerful form of content marketing for businesses and brands, helping them to communicate their messaging in an easy to understand and succinct way, and by doing so drive lead generation and sales.

They can be used in a variety of ways to persuade and influence an audience at key moments of the customer’s journey.

What are the main applications?

The following applications demonstrate just how versatile such a video produced by an explainer video company can be:

Brand

An explainer video can be used to communicate the value proposition of a business or brand. Typically this is achieved by a two-part story structure. The first is demonstrating an understanding of the prospect’s problems/ challenges. The second being how the brand can solve these problems with its products or services.

Creating an emotional response from your audience by identifying their issues, and showing that you understand them can lead to further brand loyalty and a stronger connection …