How to Use Benefits as a Competitive Advantage [Video]

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business.

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👁️‍🗨️ About Allen Weiss
– Website https://www.marketingprofs.com/
– Website https://mindful.cgu.edu/
– Podcast https://www.marketingprofs.com/resources/type/26/podcasts/
– Book https://www.brandbenefitsplaybook.com/
– Email amw@marketingprofs.com
– LinkedIn https://www.linkedin.com/in/allenmweiss/
– Twitter https://twitter.com/allenweiss

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-use-benefits-as-a-competitive-advantage
– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/

⏰ Timestamps
00:00 Intro
01:13 About Allen Weiss
09:22 Why Brand Benefits are Important to Marketers
12:47 The 3 Main Types of Brand Benefits: Functional, Symbolic, and Experiential
20:08 How to Apply Brand Benefits to Improve Your Marketing Efforts
41:10 How to Use Brand Benefits to Grow Your Brand Recognition

#SocialMediaExaminer #SocialMediaMarketingPodcast #CompetitiveAdvantage