How To Set up Google Tag Manager? [Video]

Hey everyone. Today I’m going to talk you through how to set up a Google Tag Manager account. It’s really simple!

Tags are segments of code provided by analytics, marketing, or support providers to help you integrate their products into your websites or mobile apps.

With Tag Manager, you no longer need to add these tags directly to your projects.

Instead, you configure and publish tags and how they fire from within Google Tag Manager.

This really frees you up and reduces the chance of errors.

Tags on your website will also help you measure traffic and optimise your digital marketing.

It’s free and puts you in control of your digital marketing.

Ideally, you would want to have Google Tag Manager to set up Google Search Console and Google Analytics too.

Firstly you need to make sure you do have a Google account to log in.

Then from tagmanager.google.com, we want to click on …