How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads

How to save money with dupes [Video]

Categories
Ecommerce

A “dupe” is short for duplicate—a cheaper alternative to premium or luxury products. Turns out, there are tons of them!

KNOXVILLE, Tenn. — “Dupes” are everywhere, thanks to social media platforms like Instagram and TikTok.

A “dupe” is short for duplicate—a cheaper alternative to premium or luxury products. The online shopping trend is exploding in popularity, especially among Gen-Z and millennials.

TikTok videos with the hashtag “dupe” have racked up nearly 6 billion views and a recent survey reports nearly one-third of adults surveyed have intentionally bought a dupe at some point.

Here are some “dupes” we found that could save you some serious cash.

Supergoop! Glowscreen SPF 40 Sunscreen with Hyaluronic Acid + Niacinamide vs. e.l.f. Cosmetics Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen

Starting with a viral favorite, the Supergoop! sunscreen sells for $38 at many beauty retailers. It gives your skin a glowy finish—however, the e.l.f. Comestics sunscreen …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos