How to Master retention triggers with Ekaterina Gamsriegler [Video]

We’ve teamed up with the Mobile User Acquisition Show to bring you this series of Retention Club interviews! 

Shamanth Rao chatted with Ekaterina Gamsriegler, Growth and Marketing Lead at Mimo, about retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel and plenty more.

To boost app retention, a nuanced understanding and application of internal and external triggers are crucial. Listen to the podcast from the Mobile User Acquisition Show!