How To Get Low-Cost Impressions With LinkedIn Ads (LinkedIn Text Ads) [Video]

This video reviews how you can use LinkedIn Text Ads to get free or very low-cost impressions. Using the website visits objective and optimizing for landing page clicks with manual bidding, you only get charged for the clicks you receive. Text Ads tend to have a low CTR, so you get a lot of impressions for a low cost. Typically I use these in remarketing campaigns in addition to other ad formats like lead gen forms or single image ads to add extra exposure to a brand.

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00:00 Introduction
00:09 Example of LinkedIn Text Ads
00:52 Why LinkedIn Text Ads can be cheap
01:18 Client account example of low-cost Text Ads
02:01 Campaign settings to get low-cost impressions
02:42 Conclusion