How to Develop a Marketing Strategy for eCommerce presented by Natalie Kenny Marquez [Video]

RECORDED ON: January 8, 2024

Presented by Natalie Kenny Marquez, Grow Marketing + Communications

Attendees will be challenged to evaluate their current eCommerce marketing strategy (or lack thereof), create audience personas, set measurable marketing goals, and then implement these components by developing a marketing plan using a helpful template to guide them along the way. It will also cover the following topics:

· Evaluating your current strategy
· Creating personas for your eCommerce marketing efforts
· Setting measurable goals
· Developing a marketing plan for an ecommerce business

Natalie Kenny Marquez is the owner of Grow Marketing + Communications, LLC, a Central Illinois based marketing firm providing business development, marketing, branding, public relations, and communication support for non-profits, startups, and small businesses.

This webinar was sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Center Partnership, Champaign County Black Chamber of Commerce, Champaign Public Library, EDC of Decatur & Macon County, Experience Champaign-Urbana, and University of Illinois Research Park.