How To Create Great Branded Video Content People Will Actually Watch

With all the content vying for people’s attention, how can you create something that people actually will want to watch, and still have it promote your brand? Ziploc seems to have found the answer in its Little Beasts series of webisodes.

Showing the Brand without pushing the brand

Ziploc is a very well known brand, but their products – sealable bags – don’t seem to lend themselves naturally to interesting content. Their solution is to show Ziploc bags in action, without actually calling attention to them. 

Each video in this series is filled like mini-interviews with parents about some common issue: getting kids ready for school in the morning, putting them to bed, going out to eat, school picture day, etc. The parents talk to the interviewer and interact with their kids as they normally would, but the kids have been secretly replaced with various animals – the kid who won’t go to sleep is a raccoon, …