How to Create a No-Cost B2B Influencer Marketing Program [Video]

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? Explore how to create a no-cost B2B influencer marketing program.

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👁️‍🗨️ About Justin Levy
– Website https://www.zoominfo.com/
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🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-create-a-no-cost-b2b-influencer-marketing-program
– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/

⏰ Timestamps
00:00 Intro
01:16 About Justin Levy
10:46 Why Influencer Marketing Is Important
13:56 Defining an Influencer
17:33 How to Create a No-Cost B2B Influencer Marketing Program Step 1: Research the Right Influencers
26:17 How to Create a No-Cost B2B Influencer Marketing Program Step 2: Content Development Featuring Influencers
31:59 How to Create a No-Cost B2B Influencer Marketing Program Step 3: Engaging Influencers Through Outreach
40:51 How to Create a No-Cost B2B Influencer Marketing Program Step 4: Measuring Ongoing Engagement and Deepening Influencer Relationships

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