How to Brand Your Business To Gain a Competitive Edge (2024) [Video]

You have an innovative product, an air-tight business plan, and the chops to make it as an entrepreneur. But you’ll launch to the sound of crickets without compelling branding. The key to success is packaging your strengths into a brand that speaks to your target audience.

Selling a product or service isn’t enough in the competitive world of ecommerce. To stand out, you have to sell a feeling, a dream, a promise. Creating your brand means telling a story and translating that story into visual elements that build brand recognition.

What makes a customer buy one white t-shirt over another? An effective brand. What makes instant noodles more than a quick snack? Again, brand. In this guide, learn how to brand your business with advice from pros and real examples of businesses with winning brand strategies.