How To Add Google Ads Dynamic Remarketing Tag To Shopify [Video]

Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they’ve viewed. You can use this to tailor specific messages to your audience to entice them to come back and finish buying that product they were interested in. Not sure how to get started on implementing this? Below is a step-by-step guide on how to use this magical piece of code for your Shopify store.

Before you get started you will have to create a Google Merchant Center account and upload a product feed. If you have a large catalog and don’t want to manually input all of your listings into Google Sheets, you can download the free “Google Shopping” sales channel in Shopify. This channel will automatically update your feed when you add …