How Temu’s Explosive Growth Is Disrupting American E-Commerce | WSJ [Video]

Temu, a Chinese-founded e-commerce company, became the most-downloaded app in the U.S. in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at back-to-back Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.

WSJ breaks down how its continued growth could redefine online retail, just like Amazon’s speedy delivery did.

Chapters:
0:00 Temu’s popularity
0:35 Temu’s explosive 2023
3:00 How Temu can redefine e-commerce
5:57 Temu’s future

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