How ShipBob became an ecommerce giant with CMO Casey Armstrong [Video]

Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.

😎 ABOUT OUR GUEST:

For the past 5 years, Casey Armstrong has been the CMO of ShipBob, an ecommerce fulfillment platform that earned a $1 billion valuation in 2021.

Prior to that, he was the VP of Marketing at BigCommerce and the SVP of Global Operations & Marketing at Watchmaster.

👉 Follow Casey Armstrong on LinkedIn: https://www.linkedin.com/in/caseyflynnarmstrong/

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💿 EPISODE SUMMARY:

Casey Armstrong knows his way around ecommerce marketing – he’s led both B2B and B2C marketing teams during his career.

On this week’s episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:
– Why they started with only a few channels
– Casey’s advice for partnering with bigger brands
– How they built out their marketing team
– How their messaging has evolved with their ICP

📝TRANSCRIPT: https://dock.us/grow-and-tell/ep-29-casey-armstrong

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