How PatPat’s Localized Marketing Serves its Global Customers [Video]

In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children’s apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat’s localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary engagement channels (5:25), and technology solutions that are helping the marketing team reach its goals (7:10). She discusses consumer behavior across the brand’s global audience (9:35) and the internal collaboration between marketing and merchant teams (10:50).

In addition, Coleman discusses influencer and consumer collaborations at PatPat (11:55), how she’s working to strengthen the business’ marketing team (14:25), how the role of a retail marketer has evolved (15:55), and the consumer trends she’s most excited to capitalize on at the brand (17:40). Lastly, she touches on her marketing team’s approach to brand partnerships at PatPat (19:00).

A seasoned marketing and communications leader …