How influencers can boost your restaurant [Video]

Social media influencers are no longer a cultural curiosity or kids-these-days novelty. These days, they’re an industry. Many of them, like Keith Lee, MrBeast, and Tabitha Brown, have become household names. Some of them have become multi-millionaires.

As more restaurants leverage marketing to reverse sluggish traffic, many of them are turning to influencers to create excitement and momentum with guests. But running a successful influencer campaign isn’t so simple as choosing a personality with the most followers (and in fact, those influencers can be too expensive even for big chains). 

NRN editor in chief Sam Oches spoke with Kate Finley, founder and CEO of Belle Communication, to understand how restaurants can effectively partner with influencers on TikTok, Instagram and other platforms.

This interview was edited for clarity. Stream the podcast above or below for the entire interview.

When we talk about influencer marketing, what are we talking about?

We have …