How Content Marketing Works- Under 59s [Video]

If you’re struggling to create content to sell your business and you’re wondering how content marketing works?

In this video, I share deeper details into how content marketing works using the main purpose of content on every platform

Content marketing essentially focuses on helping customers move through the buyer’s journey.

In a nutshell, you must design content to

✅ Attract customers to your brand:
Which can be done via blog posts, infographics, lead magnets or free tips PDFs

✅ Help them during the consideration stage
Which might include detailed infographics, quizzes on social media, this or that posts and industry insights/advantage posts

✅And finally help them make the final decision
This might include content like case studies and testimonials for social proof, reviews and ratings, and product comparisons

And you may take it further by designing content that also helps them become evangelists for your business!