How AR Helps Brands Enhance CX and Increase Sales [Video]

Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys.

How AR Transforms Online Shopping

The main drawback of e-commerce is the lack of physical interaction with desired items. Some brands integrate AR into their customers’ online shopping experience to bridge this online and offline retail gap. According to a recent survey, consumers’ interest in AR shopping is growing. Today, 55 percent of UK consumers identify shopping as a top reason for the use of AR. Such technology is used to find out additional information about products, increase shopping efficiency, and ask family and friends for their opinions on what to buy. Seventy-seven percent of consumers are interested in using AR to interact with …