Sunday night, the Kansas City Chiefs delivered another Super Bowl championship. Ding dong! DoorDash here. Trophy’s on the porch. Don’t forget to tip your quarterback.
Like Popeye’s wings, BetMGM’s Tom Brady/Vince Vaughn act and the dear old Budweiser Clydesdales, DoorDash ponied up for its share of Super Bowl air time. It presented the idea that most everything marketed in adjacent Super Bowl ads was deliverable. Not Jesus, of course; He’s not for sale, even if the latest products of the ongoing “He gets us” campaign is pure sales. On the other hand: Hallow, the Christian prayer app, is very much for sale. Mark Wahlberg starred in the new 30-second, $7 million reminder to #StayPrayedUp for Lent.
A little while later, at halftime, Usher’s pretty terrific greatest-hits parade got people thinking about things other than Lent.
Nostalgia ran through the game spots even more predominantly than usual this year. See the stars of “Twins” reunite! Right …