Grassroots Footballers Play Leading Role in Amazons New Pan-European UEFA Womens Football Brand Campaign Marketing Communication News [Video]

‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players

The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out of Home until the end of May 

The advert will be live from 11^th March nationwide, and the 30-second spot will have primetime placement including 6 Nations: England vs France on ITV on 16^th March.

Extended 60-second brand film will be unveiled during the FA Cup Quarter Finals on 16^th March

Amazonhas kicked off a European-wide brand campaign where real players take centre stage, showing their passion, tenacity and camaraderie. The multi-channel campaign is rooted in the insight that playing women’s football unleashes confidence and self-assurance, on and off the pitch, and the first spot, ‘The Grit’, encapsulates that it …