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How to Reach your Market in a World Ruled by Generative AI
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Google Workspace gets new generative AI features, including an AI-powered video creation app

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Video Content Marketing
Sabrina Ortiz/ZDNET

Google is adding new generative AI features to the Google Workspace suite of cloud-native productivity tools, including Docs, Sheets, and Slides, to further help its millions of professional users collaborate daily, the company announced at Google Cloud Next on Tuesday. The biggest highlight is Google Vids, a new application that lets users create videos while leveraging generative AI assistance.

Google Vids is meant to be an AI-powered “video, writing, production and editing assistant,” according to Google. For example, the app can generate a video storyboard, piece together a user’s first draft with hand-picked scenes from stock videos, and even select the perfect voiceover, as seen in the video above.

“It’s an entirely new app that can help anyone become a great storyteller at work,” Aparna Pappu, VP/GM of Google Workspace, said in a blog post.

In the same way that users can collaborate in Google Docs on a document, Google Vids lets users work together on …

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