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Gearing up for your product or service launch [Video]

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Digital Marketing

Gearing up for your product or service launch

An online session delivered by Daniil Shcherbakov, Chief Revenue Officer and co-founder of Libi and Daughters, followed by Q&A.

Daniil is an alumnus of Cambridge Judge Business School and a regular speaker for the school’s Entrepreneurship Centre. He’ll be joining us to share his extensive experience of launching a product or service, highlighting some of the key steps to consider and offering valuable how-to tips, including:

· Checking your market and marketing strategy – is your timing right?
· Is this a ‘soft’ or ‘hard’ launch and what does each entail?
· Crafting an effective launch marketing message
· What SMART goals are and how to set them
· Setting budgets
· Different communication styles and materials for various promotional platforms
· Still prototyping after launch – being clear on what you need to test.

Speaker bio:

Daniil has over a decade of experience in launching new tech start-ups. Among his notable ventures was Fibrum, where he spearheaded the production and global distribution of Fibrum ProVR headsets, successfully making then available on platforms such as Amazon, Best Buy, HMV and Media Market- Saturn. He also played a pivotal role in the US and the UK with the launch of the Radario Marketing Platform, securing a partnership with Eventbrite and making the company’s analytical tool accessible to over 10,000 event organisers. Currently he is developing the tech enabled luxury skincare brand, Libi and Daughters, closing a funding round of £500,000 in December 2023.
As a mentor and workshop presenter, Daniil works with start-ups to help then launch new tech ventures, finding their product/market fit, closing first sales and managing early-stage fundraising.

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Meeting ID: 158-626-813

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Disclaimer:
• Barclays (including its employees, Directors and agents) accepts no responsibility and shall have no liability in contract, tort or otherwise to any person in connection with this video or the use of or reliance on any information or data set out in this video unless it expressly agrees otherwise in writing. It does not constitute an offer to sell or buy any security, investment, financial product or service and does not constitute investment, professional, legal or tax advice, or a recommendation with respect to any securities or financial instruments.
• The information, statements and opinions contained in this video are of a general nature only and do not take into account your individual circumstances including any laws, policies, procedures or practices you, or your employer or businesses may have or be subject to. Although the statements of fact in this video have been obtained from and are based upon sources that Barclays believes to be reliable, Barclays does not guarantee their accuracy or completeness.
• Barclays has gained access to the speakers at this event for you to help with your independent research and business decisions. Unless indicated, these speakers are not employees or representatives of Barclays. The statements of fact and/or opinions expressed by these speakers are not provided or recommended to you by Barclays.

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