From Lost Prospects to New Conversions: The Power of Retargeting [Video]

As a digital marketer or business owner, you’ve probably heard the term “retargeting” getting thrown around in the world of online advertising. But if you’re not too sure what it actually means or how it can impact your business, you’re in the right place!

Retargeting is a powerful tool that holds the key to rekindling connections with your audience and turbocharging your conversions. In this episode, we’ll dig into how it works, the different types of retargeting, best practices, and why it’s worth investing in.

01:00 – Michelle explains what retargeting is and why it is so crucial for your marketing efforts.

02:33 – We find out how retargeting works.

03:24 – Standard retargeting focuses on re-engaging users who have previously visited your website but didn’t take the desired action.

05:02 – Dynamic retargeting is a technique that tailors advertising content to the individual users based on their previous interactions.

06:12 – Email retargeting can recover potentially lost sales and re-engage those customers who showed a genuine interest in your offer.

08:32 – Social media retargeting involves reconnecting with users on popular social media platforms, based on someone’s previous interactions with your website or digital content.

09:45 – We learn why businesses should be investing in retargeting.

10:40 – Michelle discusses some best practices for effective retargeting campaigns.