French Agency Rosapark’s Faces Scrutiny; 50 CMOs on the Future of Marketing: Wednesday’s First Things First [Video]

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Paris Agency Rosapark, Led by White Founders, Faces Scrutiny on Twitter

Havas-owned French agency Rosapark was the subject of discussions around race and representation in the industry on Twitter Tuesday after Nathan Young, president of 600 & Rising and group strategy director at Periscope, noted the juxtaposition between its name and the three white men who lead it. The agency’s former creative director claimed in 2016 that the founders of the agency didn’t deliberately name it after Rosa Parks.

As the discussion continued on Twitter, a Havas employee criticized the manner in which Young drew attention to Rosapark’s name, prompting more outrage, as Young’s supporters pointed out the problem with telling …

Tags Digital Marketing Strategy, Marketing, Online Marketing, SMM, Twitter Marketing