Foot Locker Travels Back to the ’90s With Wildly Nostalgic Ads for Nike Air Max Day [Video]

A series of fun, humorous online ads mix tropes from that era of advertising with modern sensibilities. The campaign also borrows from a jingle that ran during a classic Foot Locker spot in the decade prior. The result is a series of ads people might actually stick around for, especially if you’re old enough to remember classic Nickelodeon commercial breaks.

The campaign, which launched yesterday for Nike Air Max Day, even collected its content in a “Discover Your Air Network” mock cable network.

“We set out to unveil some of our hottest Nike Air Max Drops of the season in tandem with releasing ownable creative content that brings our #DiscoverYourAir platform to life for our sneaker community,” Foot Locker North America vp, marketing Patrick Walsh said in a statement. “By creating Foot Locker’s very own cable network, we’re celebrating …