Finding Your Audience: What You Can Learn From Stanley [Video]

In this video, we’re breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that’s been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you’re a marketer looking to learn from real-world triumphs, this is a story you can’t afford to miss!

Timestamps:
0:00 Intro
0:31 Strategy 1: Influencer Marketing
1:55 Strategy 2: Affiliate Program
2:57 Strategy 3: Viral TikTok Content
3:30 Strategy 4: Starbucks Collaboration
4:26 How to Find Micro-Influencers
5:49 Announcing Your Affiliate Marketing Program
6:13 User-Generated Content
6:44 How to Search for Collaborators

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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more.

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