Find the Riches in the Niches with LinkedIn Ads [Video]

Delve into the world of niche targeting on LinkedIn with a seasoned marketer. Learn how focusing on specific market segments can transform your ad strategy, increase engagement, and maximize ROI.

More Topics We Discussed In This Episode:

● Riches in Niches: Emphasizes the profitability of niche targeting in marketing.
● Critical Assessment: Evaluate your company’s LinkedIn targeting effectiveness.
● Broad Targeting Risks: Warns of pitfalls in broad targeting like diluted ad impact and higher costs.
● LinkedIn Dynamics: Explores key features and the b2b buying cycle on the platform.
● Common Mistakes: Highlights issues in broad targeting without segmentation.
● Segmentation Emphasis: Stresses the importance of segmenting audiences for precise advertising.
● Focused Efforts: Recommends starting with top-performing verticals and personas for impactful ads.
● Strategic Wisdom: Advises niching down for increased perceived value and higher prices.
● Practical Segmentation: Implements location-based, industry-specific, and skill-based targeting.
● Persona Research: Endorses Google image search and ChatGPT for personal insights.
● Advanced Targeting: Promotes UTM tags, niched retargeting, and personalized offers.
● Bottom-of-Funnel Tactics: Advises consolidating bottom-of-funnel buckets based on traffic volume.
● ROI Maximization: Stresses minimizing wasted ad spend and optimizing conversions.