E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? [Video]

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN – LIFESIGHT | THE ECOMMERCE EDGE Podcast

————————————–
💡⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rohit⁠ (⁠https://www.linkedin.com/in/rohitmah⁠) is the Co-Founder and CPO of ⁠Lifesight⁠ – ⁠https://www.lifesight.io⁠
💡Lifesight is a full stack marketing analytics platformLifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI
💡Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era
💡In this episode, Jason & Rohit discuss marketing attribution, why he thinks it’s mostly broken today and how digital marketers can do and be better

Enjoy!
———————————————————————–
Experience THE ECOMMERCE EDGE Podcast on:
🍎 Apple: https://apple.co/3WJQ5AF
🟢 Spotify: https://spoti.fi/3OQqrYW
🟥 YouTube: https://bit.ly/49i85YJ
———————————————————————–
More of Jason:
🌲 Linktree: https://linktr.ee/Jagnz
🟦 LinkedIn (30k+ followers): https://www.linkedin.com/in/jason-greenwood-digital-expert/
🤝 Greenwood Consulting: https://www.greenwoodconsulting.net